What's New?

Benesure Canada Inc. became a federally incorporated company, under its new name, on February 19, 2008.  But we are by no means new-comers.  For more information about our history, click here.

“By changing our name, part of what we are doing is acknowledging that we are now firmly entrenched in a new line of business,” said CEO and founder, John Lorriman.  “Over a number of years, we have evolved from a group of management consultants, to a company that is wholly devoted to developing and marketing our own products.”

“When we were consultants, we constantly told our clients that the distribution channel is king.  It’s not about finding the perfect product.  It’s about finding the perfect opportunity to interact your customer – in the right way and at the right time.  Now that we have our own products to promote, our focus hasn’t changed one bit.  It’s all about leveraging the distribution opportunities with which you are presented.”